Tims customers are so passionate about how they take their coffee that their love and loyalty rivals that of sports teams. For National Coffee Day, we gave Canadians the ability to rep their favourite coffee by turning each one into a crew with their own custom fits.
We brought our crews and their fits to life through an anthemic spot blending a street fashion vibe with dynamic sports energy. Epic wide shots were mixed with macro shots to capture the details of the merch, while each crew stomped a Tims location like it was their own, personal runway to a custom Tarantino-esque soundtrack.
